Television and the way we watch it have come a long way since Nielsen began measuring TV audiences in 1950. Today, the ability to watch our favorite shows at any time and on multiple devices amplifies the need for exceptionally adept and flexible audience measurement capabilities.
Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching — and what they're watching on — is more important than ever. Today, viewing video is a personal and mobile experience — anytime and anywhere. Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. As a global information and measurement leader, we are committed to protecting the privacy and security of the data we collect, process and use. While our digital measurement products are not used to identify you in any way, they help us and our clients measure and analyze how consumers engage with media across online, mobile and emerging technologies, and offer insights into consumer behavior.